Building Your Video Strategy: An Introduction
Hey everyone! Hope y’all have recovered from summer and are gearing up for a busy fall and winter season.
Personally, Nik and I so ready for fall to get here we can’t stand it. It’s no secret that summers here in Austin are typically extremely hot, but this past summer was especially brutal. In total, we’ve had more than 90 days of 100 degree-plus weather here in Central Texas this year, and all the while we’ve been suffering through a historic drought. Terrible stuff. So the thought of cooler weather is very, very welcome indeed.
With this post, I’d like to introduce a special series of tips and suggestions for those of you interested in producing your own short videos for your practice. Stuff like testimonials, de-bands, contest announcements, etc. While I believe your main website videos should be professionally produced, I definitely think adding your own self-produced videos to your social media sites is a fantastic idea – one that you should certainly be considering.
So then… where do you start?
Well, before you pick up the camera and start filming, I think it’s important to understand why video is an important element of your social media/marketing strategy. And if you don’t have a strategy, don’t sweat it. Throughout this series that’s exactly what we’ll help you develop.
Some of you may already be using video with great success, some of you may not have taken the plunge into video just yet, and others of you may have tried video at some point, only to write it off as “not worth the time and effort.” For the first group, I’d like to congratulate you and I may be sharing your videos at some point as examples. For the second group, NOW is the time to take that plunge! And for the third group, I’m here to convince you that video can and does work (and work well). You just may not have been approaching it the right way.
Video, as I’ve said many many, many times is without a doubt the most powerful form of marketing available. Ever. Period. And whereas professional production can cost a pretty penny, self-produced videos cost next to nothing and are a highly effective means of connecting with both prospective and current patients. But you can’t just make a bunch of videos, post them on your Facebook page, Youtube channel or website and expect magical results. Doesn’t work that way.
Okay, you’re saying, so where DO we start?
First thing’s first, you’ve got to have the right equipment. Meaning, you’ve got to have a video camera that is small, easy to use and inexpensive, yet delivers excellent quality video. Good news is, there are several from which to choose. And we’ll officially kick off this instructional series next time, talking about just that.
Stay tuned!
~ Dusty
Personally, Nik and I so ready for fall to get here we can’t stand it. It’s no secret that summers here in Austin are typically extremely hot, but this past summer was especially brutal. In total, we’ve had more than 90 days of 100 degree-plus weather here in Central Texas this year, and all the while we’ve been suffering through a historic drought. Terrible stuff. So the thought of cooler weather is very, very welcome indeed.
With this post, I’d like to introduce a special series of tips and suggestions for those of you interested in producing your own short videos for your practice. Stuff like testimonials, de-bands, contest announcements, etc. While I believe your main website videos should be professionally produced, I definitely think adding your own self-produced videos to your social media sites is a fantastic idea – one that you should certainly be considering.
So then… where do you start?
Well, before you pick up the camera and start filming, I think it’s important to understand why video is an important element of your social media/marketing strategy. And if you don’t have a strategy, don’t sweat it. Throughout this series that’s exactly what we’ll help you develop.
Some of you may already be using video with great success, some of you may not have taken the plunge into video just yet, and others of you may have tried video at some point, only to write it off as “not worth the time and effort.” For the first group, I’d like to congratulate you and I may be sharing your videos at some point as examples. For the second group, NOW is the time to take that plunge! And for the third group, I’m here to convince you that video can and does work (and work well). You just may not have been approaching it the right way.
Video, as I’ve said many many, many times is without a doubt the most powerful form of marketing available. Ever. Period. And whereas professional production can cost a pretty penny, self-produced videos cost next to nothing and are a highly effective means of connecting with both prospective and current patients. But you can’t just make a bunch of videos, post them on your Facebook page, Youtube channel or website and expect magical results. Doesn’t work that way.
Okay, you’re saying, so where DO we start?
First thing’s first, you’ve got to have the right equipment. Meaning, you’ve got to have a video camera that is small, easy to use and inexpensive, yet delivers excellent quality video. Good news is, there are several from which to choose. And we’ll officially kick off this instructional series next time, talking about just that.
Stay tuned!
~ Dusty
posted by Dusty Green at
12:57 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home